Social Content That Performs.
Every video you see here is created with purpose — backed by design, strategy, and scroll-stopping instinct
Creative Strategy & Design Thinking
Pirin Golf Hotel and Spa
Concept:
Transform a hotel invite into an honest, funny, and beautifully shot experience. The twist? Instead of over-curated influencer vibes, you show exactly what it feels like when you're not fake enough for the fantasy.
Content & Editing Strategy:
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Hook: Opens with “POV” format to instantly connect with Gen-Z attention spans
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Shooting style: iPhone-native, handheld feel, but carefully framed (natural light, room textures)
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Tone: Sarcastic + vulnerable = relatable = viral
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Color & Lighting: Soft neutral tones of the hotel + beige outfit = intentional aesthetic harmony
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Editing: Light jump cuts, no filter, authentic pace — feels like FaceTime but polished
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Design Angle: You used yourself as the brand, blending content and character
Strategic Outcome:
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Breaks influencer stereotypes
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Increases saves, shares, and comments because of relatability
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Creative Strategy & Design Thinking
Pomorie Summer Opening Season
Concept:
This video was created to mark the start of the summer season on the Bulgarian coast in a way that felt cinematic, nostalgic, and highly shareable. I designed it to feel like a collective summer memory, not just a travel vlog — inviting the viewer into the energy of a place they now want to visit.
Content + Trend Strategy:
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Opening Hook: Soft, familiar scene leading into a vibrant, fast-paced montage
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Trend Use: Built around the "start of summer" trend, using emotionally charged storytelling and nostalgic location shots
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Editing Style: Inspired by TikTok’s summer montages — quick clips, music-synced transitions, and first-person POV
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Design Mindset: Carefully structured narrative arc (intro > feeling > payoff) that mimics UGC but is compositionally designed
Why it Works:
It leverages current visual language on IG/TikTok (nostalgia-core, place-as-personality, beach diaries) while still feeling personal. By tapping into familiar trends and aesthetics — but executing them with intentional design choices — the video feels both native and elevated.
Strategic Outcome:
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Breaks influencer stereotypes
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Increases saves, shares, and comments because of relatability
Unboxing and Engaging
Moroccanoil / Topline Beauty
Concept:
Instead of filming a standard unboxing, I created a moment. This video is designed like a travel memory — a slow, aesthetic reflection of receiving something special. It invites the viewer to feel the texture, warmth, and elegance of the outfit through visuals, not narration.
Storytelling Approach:
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POV Style: Cinematic intro, atmospheric pacing — it’s less “watch me open this,” more “come into this mood with me”
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Editing: Soft transitions, ambient audio, slowed movements to emphasize fabric details
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Design Thinking: Coordinated light, colors, and motion to enhance the garment’s elegance and cultural richness
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Trend Alignment: Taps into “aesthetic girl,” “visual diary,” and “product as art” trends on Reels/TikTok
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Creative Role: Every frame was curated — from location choice to lighting to hand positioning
Why it Works:
It doesn’t sell the product — it romanticizes the experience. The video feels personal, yet luxurious. It draws people in through atmosphere rather than performance.
The More Relatable the better
Concept:This video is built around one of the most loaded phrases in female emotional expression — “I’m not mad.” In Bulgarian culture, this phrase holds quiet power. It means so much more than what’s said — it’s hurt, holding back, and hoping to be understood. That’s why it hits so hard.
Creative + Emotional Strategy:
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Tone: Intimate, raw, almost cinematic
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Hook: Starts calm, almost casual — invites viewers to reflect rather than just scroll
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Language: Bulgarian → creates instant authenticity and emotional recognition
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Visual Style: Simple setting, clean framing — all focus on feeling
Design Thinking: It’s not just a video — it’s a mirror. That’s why people shared it.
Why it Works:
It taps into something deeply universal using a hyper-specific cultural expression. It’s that blend of “this is so me” and “this is so us” that fuels relatability — and performance.
1.9 Million Views
Content for Other Creators
