RBK & Co. is a jewelry brand I created from scratch, inspired by softness, individuality, and quiet confidence. Every part of the brand — from the name and visual identity to product design and storytelling — was developed to evoke a sense of delicate strength and poetic presence.I designed the logo, selected the color palette, and crafted a visual language rooted in soft textures, muted tones, and natural light. Each jewelry piece is handmade and paired with an intentional message. I also developed packaging inserts, Instagram strategy, product photography direction, and a system for content creation that includes bilingual storytelling (English & Bulgarian).